Project Objectives:
Interpret marketing problems into creative solutions.
Understand how package design can add value to the product and marketing strategies.
The goal is to develop a package and identity that can be used across multiple delivery systems.
Preserve aesthetics in commercial package design.
Project Description:
A. Choose a wearable product to be packaged, which require protection and/or display. Research on successful and unsuccessful existing design.
B. Develop package design solutions, including, but not limited to, logo, graphics on the surface, structure, and materials.
C. Develop advertisement/promotional poster of package and brand.
B. Develop package design solutions, including, but not limited to, logo, graphics on the surface, structure, and materials.
C. Develop advertisement/promotional poster of package and brand.
Original Bose Sleepbuds Packaging
The Illustrations:
I wanted to incorporate illustrations that mimicked sleep in a fun and calming way. I included recognizable meanings of sleep to set the over all mood and color palette of the packaging design.
Programs Used: Procreate, Adobe Illustrator, Adobe Photoshop
Thank you!
