The Illustrations
For this rebrand design, the illustrations that were created mimicked the cashew plant from which it grows. From this illustration, it incorporates an elegant and detailed feel, while also balancing out the typography.
Project Objectives:
To examine existing design and to expand ability in problem solving
To develop communication and aesthetic skills
To integrate type, graphics, and information into 3D forms
Project Description:
This project will focus on designing a package with emphasis on communication and problem solving, structures, and sustainable design
Product: A dry food product that you would find in your neighborhood grocery store.
Markets: International Markets
Targeted Consumer Groups: 25-40 years old
Sustainable Design: Minimal materials, (fabric, paper or plastic, etc.)
Pencil Sketches
First Digital Design Drafts
Sealable Bag Mockup
Plastic Container Mockup
Final Packaging Design
Programs Used: Procreate, Adobe Illustrator, Adobe Photoshop, Lightroom
Thank you!
